Practical Ways to Grow Your Therapy Practice

Expanding your private practice takes more than just providing quality care — it requires intentional outreach, strategic networking, and smart business practices. Whether you’re looking to fill open slots, attract ideal clients, or establish yourself in the community, growth happens when you take proactive steps to increase your visibility and accessibility.

Here are practical ways to grow your practice and reach more clients.

1. Build Relationships with Local Referral Sources

Community connections can be one of the most effective ways to generate referrals. Many professionals regularly encounter individuals in need of mental health support but may not have a direct referral source. Position yourself as that trusted resource by reaching out to:

• Doctor’s Offices & Medical Clinics – Primary care physicians, pediatricians, OB-GYNs, and other healthcare providers frequently work with patients experiencing anxiety, depression, or stress-related conditions. Introduce yourself, provide business cards, and offer to collaborate when appropriate.
• Religious & Spiritual Leaders – Churches, synagogues, mosques, and other faith-based organizations often provide support to their communities but may not have the training to address deeper mental health concerns. Let them know how you can complement their support systems.
• Fire Stations & First Responder Departments – Firefighters, paramedics, and police officers experience significant job-related stress and trauma. Connecting with local departments allows you to be a resource not only for first responders themselves but also for the individuals and families they assist. By building relationships with these professionals, they can feel confident referring community members in crisis to you for mental health support. 
• Local Schools & Universities – School counselors and college mental health centers are often overwhelmed with students in need of therapy. Offering your services as a referral option can help bridge the gap.

A simple phone call, email, or in-person introduction can start the conversation and establish a valuable referral relationship.

2. Offer In-Person and Flexible Scheduling Options

Many clients prefer the structure and personal connection of in-person therapy. By prioritizing face-to-face sessions and offering convenient scheduling options, you can make therapy more accessible. Consider:

• Evening & Weekend Appointments – Offering non-traditional hours can attract working professionals, parents, and students who might not be available during the day.
• Easily Accessible Office Location – Ensuring your office is in a convenient location with parking or public transportation access can make a difference for clients. Great Lakes Psychology Group provides fully furnished office spaces in prime locations, allowing you to offer in-person sessions without the hassle of managing your own office.
• Consistent Scheduling Options – Offering standing appointment times for regular clients can help build consistency and engagement.

When clients see that you prioritize accessibility, they’re more likely to choose your practice.

3. Connect with Other Clinicians and Exchange Referrals

Collaboration with other therapists can benefit both your practice and your clients. No single therapist can meet every client’s needs, so forming a network of trusted professionals allows for:

• Mutual Referrals – If you receive inquiries outside your specialty or have a full caseload, referring clients to another clinician strengthens your professional network and increases the chances of receiving referrals in return.
• Cross-Specialty Collaboration – Build relationships with therapists who specialize in different modalities or populations (e.g., child therapy, trauma work, couples counseling) so you can refer clients appropriately.
• Consultation & Support – Networking with other therapists provides valuable opportunities for case consultation, peer support, and business growth advice.

Building strong professional relationships creates a referral pipeline that benefits everyone involved.

4. Leverage Professional Directories to Increase Visibility 

If potential clients can’t find you, they can’t book with you. Listing your practice in professional directories increases your online presence and makes it easier for clients to discover your services. Consider registering with:

• Find My Therapist – When you join the Great Lakes Psychology Group network, your profile can be listed on Find My Therapist, increasing your visibility to clients actively searching for a provider. This makes it easier for potential clients to find and contact you.
• Psychology Today – One of the most widely used directories where potential clients actively search for therapists based on location, specialty, and availability.
• GoodTherapy & TherapyDen – Other trusted directories that connect therapists with clients seeking high-quality mental health care.
• State & Local Therapy Directories – Many states or cities have their own therapist directories where you can list your practice.
• Insurance Provider Listings – If you accept insurance, ensure your information is accurate and updated on provider directories so clients searching for in-network options can find you.

A well-optimized directory profile with a clear description, professional photo, and updated contact information increases the likelihood of attracting new clients.

5. Have Business Cards and Printed Materials on Hand

Even in the digital age, having tangible business cards and brochures can be a simple yet effective way to grow your practice. Keep them in places where potential clients or referral sources may come across them, such as:

• Doctor’s offices and clinics
• Community centers and libraries
• Coffee shops and wellness studios
• Local networking events and professional gatherings

Handing out a business card makes it easy for people to remember you and reach out when they need therapy.

6. Strengthen Your Community Presence with Workshops and Events

Getting involved in your local community helps position you as a trusted mental health resource. Consider:

• Hosting Free Mental Health Workshops – Offer short talks or group discussions on stress management, anxiety reduction, or relationship skills.
• Volunteering for Community Mental Health Initiatives – Partner with schools, shelters, or wellness organizations to provide mental health education.
• Attending Networking Events – Meet other professionals who can refer clients to you. Check out your city’s Chamber of Commerce page, which often lists networking opportunities and community events.

Being active in the community not only raises awareness about your practice but also reinforces your commitment to supporting mental wellness.

Take Action and Grow Your Practice with Confidence

Growing your therapy practice doesn’t have to be overwhelming — it’s about taking intentional steps to increase visibility, build relationships, and offer services that meet client needs. By connecting with local referral sources, prioritizing in-person sessions, optimizing your online presence, and networking with other clinicians, you can steadily expand your reach and attract the right clients.

At Great Lakes Psychology Group, we help therapists grow their practices by offering administrative support, referrals, and marketing assistance, allowing you to focus on providing exceptional care. Learn more at  careers.glpg.net.